Ultima

[Legally Blonde]

Featured Model - Agyness Deyn
Product - Utlima Fragrance: Rock Me!
(left a purple bar at top to take out Anna Sui and put in Ultima lol)












Featured Model - Tilda Swinton
Product - Ultima Accessory: Gloves
(taking a risk, last time to do so)












Featured Model - Sailor Uranus
Product - Ultima Hair Care Product: Shampoo with Conditioner (Hydrate Colour Protect - for colour treated hair)

[Janice Dickinson]

Lucky you to have an actual fragrance ad. I can't say it doesn't work at all, because it does. Very well. Make up and styling are great, so it works pretty well.

As for Tilda, I don't think this is the right time to take a risk like this, it will either flop or shine. This case for me, it's a flop. . You and I both know that there were plenty of other ones that were safer alternatives that were absolutely stunning. I can't help but feel very let down by this for an accessory advertisement.

However, Haruka really shines here as much as her hair. Her hair looks full of life and body, and not unhealthy in the slightest bit. Which is amazing when you couple it with your implication that it's bleached. Bleached hair can be very damaged, like straw. That's why I'm not bleaching my hair again. But if I do, I am definitely sold on your shampoo/conditioner.

[Hikaru Utada]

Agyness, at first, I thought this was an ad for either eye shadow or mascara. However, I can still see this as a fragrance ad, so it still works. I absolutely love the styling and you look so striking in this photo.

Tilda, your mouth is very strange and a little off-putting for an advertisement. The gloves are prominently featured, so that's a plus. This looks a little too high fashion to work well as an advertisement and there are a few things that distract from the target product.

Haruka, this is probably my favorite of three. It could work as a lipstick ad, but your hair looks good enough that this also works as a hair care ad. It's a very flattering angle of you and you're showing off your feminine side while still retaining who you are.

[Morgan Freeman]

Morgan: From first appearance Agyness's photo looks familiar to me and then I realise that this photo looks like an advertisement for a pop TV show with a Agyness portraying a semi-alternative teenage girl. Although you look well styled, this photo is too safe and elementary for me. Some more sophistication and perhaps a wider shot where I could see some more of your posing would make this more effective for me.
Tilda, I appreciate the risk but this has not won me over. There are too many concerning elements in this photo for me to enjoy the overall execution. Your hair looks like a extremely conservative 50 year old mans hairstyle and from your shoulders upwards it looks like you have also stole a 50 year old's body characteristics. With a more modelesque execution the robotic mouth may have worked, but in its current form it appears messy. Fashion wise great! Acessories as well.
Haruka this is a very feminine photo of you, I'm enjoying the curvature in your neck its a very cute pose like you are subtly trying to make your hair the main focus of the photo. Your pose also helps to give definition to the angles around your neck and face adding some extra model points. Your skin looks soft (have you been using the shampoo on your skin as well) and of course your hair looks nice and bouncy. I would have liked to see more power and less shyness from you however, perhaps a stronger eye connection with the camera.