Ultima Hair Products

[Team Pisces]

Cindy Crawford - Ultima Luxurious Volume Shampoo & Conditioner

Shampoo: Plumps and thickens fine strands. Works from the inside out for airy fullness and movement. 

Conditioner: Targets damaged areas, providing lightweight conditioning for silky, full-bodied hair.

Sailor Neptune - Ultima Thickening Mousse 

Ultra-light formula thickens strands, giving fine hair airy fullness, body, and bounce.

Jensen Ackles - Ultima Hydra Razor and Skin care products

(based on the Schick Hydro Razor ads)

[Morgan Freeman]

Cindy: Starting off with a negative that needs to be said - Grainy! This photo is grainy and because of that it looks aged, giving you that same impression as well. Besides that this photo is enjoyable but safe in my opinion. You are selling your hair products in the photo (as well as in your little description which was a nice read) and your eye contact is strong with the viewer enticing them to try your product. I'm left feeling a bit underwhelmed however.

Sailor Neptune: Look at this bouncing, full, voluminous hair! And what a dazzling wide eyed beauty who's showcasing it! Your hair looks marvellous, you have taken a very feminine approach here which has turned out well even your outfit has being equipped with some additional bling. One down side to this photo is the shaping of your face, the tendrils of hair which cover areas of your face make it look a little misshapen. Your mouth looks quite small too in comparison to your eyes.

Jensen: This is a risky photo and for that I am inherently appreciative. It's not an entirely bad risk though, this is a very interesting approach to a razor commercial and yet it fits really well. A face in need of shaving and water dripping down connect well to the theme. Modelling wise, I didn't actually know who this photo was of until I read your description. This could be an indication of versatility or there could be other factors that are foreshadowing your natural identity to be present. The light on the left side may be a contributor to this, its definitely not a complimenting light. The dripping water as mentioned adds a nice touch however the large droplet of water coming off your right eyelashes makes you look like you have a bad case of conjunctivitis.

[Hikaru Utada]

Cindy, for an ad that features voluminous hair, I wish we would have seen just a bit more volume from it. It still works where it's at, though. The texture's a bit off, but could have been worse; I always feel it's better to be grainy than blurry. With all of that said, this has one of the best potentials for an advertisement out of all the photos this round. There's a basicness (new word) to this photo that just works. There's nothing here to distract us from you or the product you are selling.

Michiru, I love the volume you're giving us in this shot. While this is not my favorite art style I've seen from you, but you have a completely new look here. It feels like the product has transformed who you are and makes for a good testimonial. Your mouth is definitely a bit too small, but your eyes are fine. Eyes that size are normal for anime characters, so it's nothing out of the ordinary.

Jensen, I absolutely love this photo, but I'm not sure I love it for this week. You have a nice amount of stubble there (that I normally love), but when you're selling a razor, that's not a good thing to have. If you were selling an electric shaver or maybe even a styling razor, it would have been much more acceptable. Still, the water was a good addition to this photo and this had the potential to be a great ad had that one major detail been fulfilled.

[Janice Dickinson]

Cindy, I think the grainy quality that the others judges note is out of your control. This was the general quality of pictures from your prime in the late 80s to early 90s. I'm not going to take any points away for that, you and I have had to deal with that problem before. I do agree, I'd prefer more volume, but I think this would probably the submission that would most likely be seen as a real advertisement (in the early 90s, of course).

Now to Jensen, not the direction I was hoping you'd go for, but I do appreciate you did your research. I had to look up the Schick ads, and I found a similarity between them. Yes, it would be better if he were clean shaven, but still, a bit of stubble doesn't hurt. I feel the razor aspect is a fault of both you and me. Yours for not specifying the type of razor, and me for assuming it was a razor like the one I featured. I too think the water is a very nice touch.

Finally, Michiru. The hair is definitely the star here. It's thick, luxurious and full of volume. I can't really bag out a style of art, especially since this style is one that is very close to the original style that Michiru was created in. The outfit is really something else, I have to touch on that. I quite like the updated sailor fuku.