Photoshoot #7 - ULTIMA

[Scream Team]

Rick Genest - Cologne

Name of Cologne --> Odd One Out



Let's be honest, there is little to no modelyness here...which is exactly what I'm going for. The type of people that would buy Odd One Out aren't the pretty boys or the popular people, its the people that aren't afraid to be themselves even if that means being the odd one out. The guys I see wearing this cologne would be the punk guys, goth guys, quirky guys, etc. so Rick is merely relating to his target audience by looking like a goofball in this ad. The people that would buy this cologne are going for relate-ability NOT day dreams of sex god status like many cologne ads go for.

Rick is known throughout the model world because of his tattoos and eccentric poses, not because he looks like the rest of the male model industry. Rick isn't afraid of being different and neither should the cologne he endorses.

Odd One Out - It's okay to be odd! (tagline).

The tagline heavily incorporates the pose that Rick is doing...i.e the "okay" hand gestures. For this cologne, the "okay" hand gesture would be its statement pose, signaling that it's okay to be different.

---

Amy Lee - Eye Shadow






My attention went right to Amy's eyes, which is exactly what I'd be looking for in an eye shadow ad. Often times Amy is associated with edgey hard rock looks, but this photo shows a different side to Amy.

Ultima can help create another you, if you dare. (tagline)

---

Jack Skellington - Contact Lenses



I actually found a fan pic where the creator gave him glowing eyes!

The interesting aspect about this photo is you get a two for one. Not only do Jack's eyes glow but so do the bat's eyes! The customer is presented with two possible options for their glow-in-the-dark contact needs.

When I go out for a night on the town, my eyes are always drawn to the eyes of others. But when it's so dark, you can't tell who is looking where. Glow-in-the-dark not only show you who is looking at you, but it lets you make others aware that you're glaring right back! It's all the rave! (yes I'm making a pun about glowsticks and raves)

Glow in the dark contacts, when being noticed in the light isn't enough. (tagline)

---

Product Photos
(in case I needed them)

cologne photo


(ralph lauren purple label)

It would be cool if the cologne was placed in the direction of where Rick was looking (i.e. top right) - just a suggestion

Eye shadow


(any gray would work, unless you think of something better?)

Contact Lens


(any glow in the dark lens would do)

Also for the photoshopped ad, it would be pretty cool if it looked like Jack was holding the product between his hands but like hovering it...not really touching it. It would be as if he was using magic to hold it up...since he is the Master of Fright. [/center][/font]

(Note: I didn't know if I needed to create my own tagline, or if I used the ones you already had...so I just made my own in case lol. Also I added product images, but you don't have to stick with them obviously...they were just suggestions to help you out...same with the photoshop ad ideas!

I'm not trying to be picky, just trying to help you guys out. Photoshop can't be easy lol.

Also, this photoshoot was pretty fun!)

[Janice Dickinson]

Uhmm... That's a badly photoshopped photo of Zooey Drechanel. You'll need to find a different one of Amy.

[Scream Team]

Seriously...FUCK

OK...well now I'll find a replacement...

But it won't be right now...I'll post it by the 9 PM deadline tonight!

[Scream Team]

Now that I look more closely...yeah, it is obviously Photoshopped. I picked that image as soon as a I saw it cause I loved the eyes and it didn't look like Amy

This is not the picture I'm submitting...but I found the picture of Amy it was taken from :-P

[Scream Team]

Amy Lee

[Morgan Freeman]

Morgan:
Rick - Well this definitely different isn't it. First of all I want to say kudos for giving us something unique and a bit eccentric, I like it when risks are taken. I like the action in this shot, the quirkiness and the personality that you are showing us. I know your tattoos are only body art but unfortunately in this shot they add a lot of age to you. If the body art was not so dominate, your facial expression may have passed as a "silly model" face, but to me your facial expression is more of a "ugly model" face. However I do enjoy your cologne concept, very well thought out.

Amy - I'm going to say this is the best Amy photo that I have seen from you, and a photo in which Amy actually looks like a model. Your facial features are very strong, and you are making a great connection with the camera. This could have passed as a contact lens or a eye shadow shot as both of these elements are predominate in the photo. Your eye shadow appears to be more of a smoky black rather than a grey.

Jack - This is great, I'm glad you found a picture of Jack where his eyes are really lit up. I love the mystery and magic in this shot and this is largely portrayed by your body posture and your facial expression. I love the smirk you are giving us and the shadow which crosses the side of the face gives your face more complexity and depth. Great job!

[Scream Team]

Yea, the gray was meant for the old picture... I forgot to change it....

[Janice Dickinson]

Janice: I like this, and how you have sold it to us with your description. But Morgan does have a good point with the aged remark. It does look old around the mouth area, and that is due to the body art. I can imagine a very musky and funky scent with this picture, I think you have sold it well.

Those eyes pierce right through! And the eyeshadow stands out very well! This is probably the strongest photo of Amy we have seen, and it's what we want to see at this stage of the competition. It's a great campaign.

You have taken a different angle than the others with this photo of Jack, giving us a glow in the dark lens, and you know what? It works perfectly in this case for the advertised product.

[Rarity]

Rarity - The Scream Team! And let me tell you, it's been a scream to watch you through the competition.

Rick - Honestly, if not for the description you provided, I would have scoffed at this and moved on. I still might, because while I love descriptions as much as the next person, I judge the photo as it is. Because of the name of the cologne "Odd One Out" this works. What also works for this is your bare arms. I know it's a woman sort of thing to do, but I notice some guys who dab just a little cologne on their wrists as well. For a goofball, you did a nice job.

Amy - This is great. Probably a little safe, but I like it. It is definitely a softer side to Amy that we haven't seen before. I know the ad has grey eye shadow and that goes more with your eyes, but you explained that so I know it should be black, which it is. And even though it's black, it's not hidden by actual shadow because of your full on face pose.

Jack - Considering most photos of Jack have no eye-color, this is extremely inventive, I do also enjoy that the bat has a different color from Jack and that two choices are given, variety is key! I'm sold on it. Well done!